2017-5 Essential Requirements for Customer Journey Mapping Technology


The customer experience will change the relationship that a constituent (customer, employee, partner, etc.) has with an organization and often affects organizational revenue streams.  The foundation of that relationship will revolve around Customer Journey Maps, which are one of the easiest onramps to digital. This research note will focus on the essential requirements for Customer Journey Mapping technologies.
  • Visa
  • MasterCard
  • Amex
  • Cirrus
  • PayPal