2018-37 Hot Vendors in Customer Journey Mapping, 2018


Customer Journey Mapping (CJM) is essential for enhancing customer experiences, which in turn, can lead to improved customer loyalty, assuming the services or products offered by an organization are competitive. The outcome for the customer is usually a better process, application, or visual experience. CJM is an outside-in view of your processes and organization, so it must appeal to customers.

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