2018-50 Better Customer Journeys and Business Growth with Meeting Automation Platforms, 2018


Organizing strategic meetings with B2B customers and prospects
has traditionally been more of an art than a science with processes
and critical data locked inside of calendars, spreadsheets, and
other collaboration offerings. Meeting automation platforms
(MAPs) offer a more focused alternative that automates pre- and
post-meeting tasks while monitoring in-meeting data-gathering
and integration with existing applications for data and analysis. The
new generation of MAPs promises to guide executives to
measurably better business outcomes.
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