2025-24 The Aragon Research Globe™ for Sales Enablement Platforms, 2025

The Sales Enablement Platform (SEP) market is undergoing a fundamental transformation, moving beyond its roots in content management to become an AI-driven engine for sales productivity. The current landscape is now defined by the rise of Intelligent Sales Assistants, the evolution of AI-powered Sales Coaches, and the dawn of autonomous Agentic AI.