Market Definition for Digital Business Platforms in 2020
Market Definition for Digital Business Platforms in 2020
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The market excitement and hype around digital business has created some confusion and conflation of products and services. In this note, we clarify what it means to support digital business, and refine our market definition for digital
business platforms (DBP). We also clarify how a DBP is distinct from other platforms and digital business applications.
business platforms (DBP). We also clarify how a DBP is distinct from other platforms and digital business applications.