SWOT Analysis: Microsoft’s Artificial Intelligence Strategy

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Microsoft executives have acknowledged that Artificial Intelligence (AI) is one of three technology investment areas critical to its corporate strategy. Microsoft has already made significant progress with AI initiatives and is well positioned to take advantage of increasing demand for AI tools, AI-enabled applications, and AI-based solutions.

In this research note, Aragon outlines Microsoft’s AI strategy in the context of its overall corporate strategy, and provides an analysis of the Strengths, Weaknesses, Opportunities, and Threats (SWOT) of this Artificial Intelligence strategy.

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