The Aragon Research Tech SpectrumTM for Customer Journey Mapping, 2019

Customer journey mapping (CJM) technologies are exploding in numbers and in influence for designing and implementing a better customer experience for customers, employees, and partners alike. CJM technologies capture the voice and behaviors of customers to improve the real-time experience customers have—and hopefully enjoy. We evaluate 27 key providers who are leading the charge in the CJM market.